Many civilizations have represented Gold as “Sun”. In India it is the most customary form of jewellery. It is that jewellery that passes on from generation to generation. The most auspicious form of jewellery in South India is plain gold jewellery. The custom in this part of India is that when a girl is born in the family they buy a gold chain made with gold coins. With the increasing age of the girl the amount of gold is multiplied in the chain. The gold ornaments are made into different kinds like bracelets, armlets, chains, maang tikka, earrings, necklaces, brooches and hair pin. Both men and women have an opportunity to make the best use of gold jewellery in varied forms.
These days the jewellery is modernized according to the demand of the customer. The gold jewellery is mixed with meena, pearls and kundan art form. We can thus say that people prefer designer and fusion jewellery these days.